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Aviation Memorabilia Newsletter Since 1995

Aviation Memorabilia Newsletter

Since 1995

tmb 550 horizons classic

Found in 'Horizons' magazine

Issue dated January 1987
 
Gift of Wings.

The Canadian Maple Wings Association, (retired flight attendants) during 1986, presented Toronto's Hospital for Sick Children with a cheque for $12,000. The funds, raised at the April 1986 reunion, were used to purchase updated medical equipment.

In the photo are, from the left: Gretchen Marsh, founder and first president of the Maple Wings; Tuula Ross, the association's treasurer; Dr. William Crysdale of the Hospital for Sick Children; Annette Donovan and Ruth Heenan, two of the stewardesses from the class of '39; Claus Wirsig, president of the Hospital for Sick Children Foundation and June Seymour, president of the Maple Wings.
 
tmb 550 maple wings 1986

Issue dated April 1987
 
In 1938, the requirements for the first Trans-Canada Air Lines/Air Canada stewardess uniforms were relatively simple, there were only two stewardesses at the time.

Specifications from head office were also relatively straightforward: no navy blue because of the problem of visible dandruff. Armed with that succinct directive, an employee walked into a Vancouver department store and bought two outfits off-the-rack.
 
"The logistics of uniform design and selection have certainly changed since those days." says Warren Reeves, Product and Appearance Standards Manager, In-Flight Service, "but one thing that hasn't changed is the pride that our personnel take in their appearance and the uniform."

That first uniform, slightly modified for Trans-Canada Air Lines, consisted of a beige gabardine suit, a two-button jacket, a brick red handkerchief for the breast pocket, a tie and a wedge cap with a red flash.

As Air Canada celebrated its 50th birthday on April 10, 1987, some 7,000 public contact employees donned new uniforms designed to give the airline a stylish and elegant image not only for the anniversary year, but also for the years ahead.
 
"It's been nine years since the previous uniform was introduced and its lifespan was expiring," says Connie Bastien, Wardrobe and Grooming Manager, Passenger and Operational Services. "We felt it was time to introduce a new wardrobe and Air Canada's 50th anniversary seemed like the perfect occasion."
 
The new uniform was designed by world-renowned Montreal couturier Leo Chevalier and manufactured entirely in Canada.
 
Modelling the ground staff knitwear and jacket are, from the left: Larry Zeagman and Angie Vederian, Customer Sales & Service Agents, Toronto and Dorval Cargo Agent Richard Leblanc.

Showing off the dress and jacket are Dorval Customer Sales & Service Agent Lorna Gow, left, and Paulette Couture, Purser, Winnipeg.

tmb 550 704 uniforms 8The in-flight knitwear is shown by, from the left: Purser Paulette Couture and Flight Attendants André Bujold and Sherrie Christensen.

tmb 704 uniforms 4Displaying the cardigans are, from the left: Cargo Agent Richard Leblanc; Customer Sales & Service Agent Lorna Gow and Purser Paulette Couture.

tmb 704 uniforms 4Trying out the rainwear are Winnipeg Flight Attendant André Bujold right, and Angie Vederian, Customer Sales & Service Agent, Toronto.

tmb 550 704 uniforms 5Pam Tapp, Passenger Service Supervisor, Toronto and Brian Matte, A /Route Operations Supervisor, Montreal.

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