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From 'CPA Newsletter' magazine |
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Issue dated February 1969 |
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Klondike Hay foils racetrack odds makers.
So, friends of Miller's thought some Klondike Hay might do the trick and placed a bale on a CP Air Boeing 737. You guessed it - Scarlet Question won its next race. Of course hay shipments continued and Miller's stable experienced a series of victories. They were scratching their heads at Ex Park. Breakfast of champions, 'Klondike Hay', air shipped from Whitehorse to Vancouver. Horse owner Cal Miller, poses with a hay shipment and stewardesses Gay Meredith (left), Wanda Anderson (centre) and Shirley Rickey (right). Photo from the Whitehorse Star |
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Special Commemorative Issue - March 30, 1987 |
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A well-kept secret. Canadian Airlines International made its first public appearance at a press conference in Vancouver, B.C. on March 24, 1987. The new corporate identity was already being promoted to the public. A major nation-wide advertising campaign began on March 30, 1987 spreading the Canadian word to the public. Flight attendants were announcing the new name to passengers and administration offices were answering the telephone, 'Canadian Airlines International'. To avoid passenger’s confusion, reservations offices continued to identify themselves as 'Pacific Western Airlines' and 'Canadian Pacific Air Lines' until proper signage was in place at the airports, and reservations offices were fully integrated on April 26, 1987. |
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Creating an image. Employees play a major role in new advertising. |
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Issue dated April 1991 |
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YYZ Terminal 3 STOC Centre representatives. Background, left to right: Tom Theaker (Arrivals/Departures Coordinator), Claudia Falkenberg (Coordinator), Stan Kowalewicz (Terminal Control Manager). Foreground, left to right: Paul Umpleby (STOC Cargo Coordinator) and Todd Tripp (STOC Ramp Coordinator). |
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